Bentonville, Arkansas, known as the “Unicorn City,” is redefining itself as one of America’s most dynamic small cities. Once recognized mainly as Walmart’s hometown, Bentonville has evolved into a fast-growing hub for innovation, outdoor recreation, and entrepreneurial energy. From aerospace startups to a booming cycling culture, the city exemplifies how a legacy of retail leadership can fuel a diverse and vibrant economy. Washington CORE spoke with Brandon Gengelbach, CEO of the Bentonville Chamber of Commerce, about the city’s unique charm and growth potential not found in other cities.