As part of our ongoing series on the economic revitalization of mid-sized U.S. cities, Washington CORE took a closer look at Bentonville, Arkansas, a city increasingly recognized as a rising star in the American innovation economy. Long known as the headquarters of Walmart, Bentonville has evolved into a dynamic hub for startups and tech-savvy businesses in sectors such as retail technology, supply chain software, fintech, and outdoor recreation.

At the center of this transformation is intentional local leadership. In a recent conversation with Brandom Gengelbach, President and CEO of the Greater Bentonville Area Chamber of Commerce, we discussed how the city’s identity is being redefined through thoughtful public-private partnerships, quality-of-life investments, and a bold commitment to entrepreneurial growth. Brandom offered candid insights into the city’s strategic priorities, from talent attraction and workforce development to elevating Bentonville’s national and international profile.

Washington CORE’s research highlights how mid-sized cities like Bentonville are leveraging strategic public-private partnerships and community-driven leadership to redefine their regional economies.