Insights

Bentonville, Arkansas: Unicorn City of the U.S. South

Jul 14, 2025

Bentonville, Arkansas, known as the “Unicorn City,” is redefining itself as one of America’s most dynamic small cities. Once recognized mainly as Walmart’s hometown, Bentonville has evolved into a fast-growing hub for innovation, outdoor recreation, and entrepreneurial energy. From aerospace startups to a booming cycling culture, the city exemplifies how a legacy of retail leadership can fuel a diverse and vibrant economy. Washington CORE spoke with Brandon Gengelbach, CEO of the Bentonville Chamber of Commerce, about the city’s unique charm and growth potential not found in other cities.

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