Washington CORE recently spoke with Karen Frost, Executive Director of The Water Council, to explore how Milwaukee has evolved into one of the United States’ premier water technology hubs. Drawing on the region’s 150-year industrial heritage, Frost explained how The Water Council has helped transform a concentration of legacy manufacturers into a globally connected innovation ecosystem supporting startups, multinational companies, researchers, and public-sector partners.

The discussion examined the factors driving Milwaukee’s continued growth, including collaborative industry programs, international partnerships, corporate water stewardship initiatives, and the increasing role of AI in water infrastructure and asset management. Frost also shared how The Water Council supports companies entering the U.S. market through soft-landing services, strategic introductions, and innovation programs, while highlighting emerging opportunities in areas such as PFAS treatment, aging infrastructure, and climate resilience.

The interview reflects Washington CORE’s ability to engage leading industry organizations and provide clients with firsthand insights into regional innovation ecosystems, emerging technology trends, and market opportunities shaping strategic industries in the United States.

Read the full insights article here.